The wealthy Rose family – video store magnate Johnny (Eugene Levy), his wife and former soap opera actress Moira (Catherine O'Hara), and their adult children David and Alexis (Daniel Levy and Annie Murphy, respectively) – lose their fortune after they are defrauded by their business manager. They are forced to rebuild their lives with their sole remaining asset: a small town named Schitt's Creek, which they had bought their son as a joke birthday gift years earlier.